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FUNCTION HEALTH: PERFORMANCE ADS

Some of my proudest accomplishments during my time at Meta were the guidelines I created to help other writers and creators stay on brand. I ran training sessions, office hours, and reviewed work to ensure brand consistency across the organization. Check out some of those guidelines below.

FUNCTION HEALTH

Function Health is a membership platform that gives people direct access to comprehensive lab testing (the kind that modern healthcare makes impossible to get). It's a newer concept for most people, so when it came to advertising, nothing was assumed and everything was tested. From copy and visuals to CTAs and RTBs, we used A/B testing and performance-driven insights to optimize creative across our full-funnel campaigns.